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Posted on Sep 26, 2012

Tips For Adapting Your Mobile Marketing In Changing Times

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

TIP! You need to have a home base if you are developing a mobile platform that will stand alone. You should want people to visit your webpage or keep them coming back to it.

You should test your website or ads through different browsers for mobile device usage. Cell phones come in a variety of screen sizes, and they support a variety of different browsers, too. Therefore, the appearance of your site and ads may vary from one device to the next. View your site on several mobile devices to ensure that it is fully accessible.

In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Speed is of the essence; give your customers messages they can absorb fast!

TIP! Avoid sending texts early in the day or too late at night. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.

Present part of your campaign as a quizzes or as trivia games. This strategy makes your mobile marketing efforts more fun for your customers. Send out trivia or quiz questions as text messages to get your customers to interact with your campaign. Quizzes can help you get feedback about your products or encourage them to look around your site. In addition, the customer will be entertained.

Your mobile domain should strive to say as much as possible with as little as possible. Sites that are packed with keywords and say nothing of value are unfavorable. With mobile marketing, you need to be short, sweet, and to the point.

TIP! Try spicing up your mobile media by adding interactive media. Your content should be relevant to your page and you should put anything interesting in there that will get people coming back.

Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. Use the formula to produce a long-term successful marketing add when working on your next campaign.

Short Code

TIP! A/B testing is a great tool you can use for mobile landing pages. Make sure you run as many tests in a variety of ways that you can.

You should buy short codes over sharing them. They’re not cheap at about $2,000 but they can link to your brand. Before long, savvy surfers will start to remember your short code. Having your own short code can also help you avoid legal problems. If code sharing companies abuse the system, you might get into trouble as well.

If your company has any social networking sites geared to the business, make sure to put a link on your webpage. If your customers know you have a presence on a social media network, they will check you out but they won’t search.

TIP! Make sure that links delivered through mobile marketing lead to both your mobile-designed site, for older phones, and your regular site, for the modern devices that can access it properly. Keep in mind that if your regular website has flash, the link needs to go back to your mobile site.

Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. Doing so reminds the clients that there is something interesting going on.

You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.

TIP! Keep it simple, informative, and brief. The fewer clicks you require, the more success you will have.

When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. SMS can work against you because it is tied to mobile device notifications. Text messaging can be extremely annoying or intrusive if done too much. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. If you are honest, customers will trust you and your brand.

Use your mobile marketing campaign to advertise special offers, gaining you more participants. Display the information in your store, in radio or television advertisements, on your website, and as part of your Facebook page. If people feel that your mobile campaign could be helpful, they are likely to sign up. Let customers know your mobile site is a fun way to learn about updated offers.

Mobile Marketing

Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. Your customers who are already interested in your product will be more likely to sign up for text messages or email updates that people who know nothing about your company. Quite often, mobile marketing that is directed at new customers is perceived as spam.

TIP! Have QR codes on your printed ads for the more tech-savvy consumers. Those with smart phones and appropriate mobile devices can easily access specials or your website.

To make the most of your mobile marketing campaign, focus on sending only the most relevant, useful, and interesting offers to your subscribers. This will ensure that your viewers will not get annoyed by your messages.

The suggestions given here have hopefully given you a basic understanding of how to utilize mobile marketing. There is a lot of information to be had and you need to know how to apply it. Remember this as you develop your own strategy and work towards your goals for your business