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Posted on Sep 30, 2012

How To Keep Loyal Customers Loyal Using Mobile Marketing

With the right tools, mobile marketing can bring in a great deal of profits. These tips will tell you what the experts know in achieving success in mobile marketing.

TIP! Be certain your mobile marketing content is functional on every platform your customers use. Make sure your messages look good on all of the major mobile phone technologies – Android, Blackberry, and iPhone.

It’s important to not upset people by inundating them with the same offer over and over again. The highest results come from messages that are sent a few times a month. You can make your offers seem more inviting if they appear to be exclusive and not always available. If they think another is right around the corner, they will be less likely to take action.

With mobile marketing you want your call to action to be user-friendly and very simple. Filling out forms on a computer is easy but it can be difficult when you are using a cell phone keypad. You should make it easy for someone to add themselves to your company mailing list.

TIP! To maximize your campaign’s success, you need to promote your call to action. Give your mobile call exposure through social media, a website and even inside your physical retail store.

Use multiple tools to promote your mobile campaign. Using social websites like Facebook and Twitter for your mobile marketing efforts. Promote your campaign on your own website, as well. Exposure equals more sign ups.

Do not pester your clientele with pointless messages. Always have something important to say when you message them. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. Send content that you would want to receive yourself, something that is of benefit to the recipient.

TIP! Don’t share short codes; buy dedicated ones. It can be expensive, up to 2k, but they will be yours.

Give your customers trivia games or quizzes about products in order to have an effective mobile marketing campaign. Most consumers will interact with a quiz question sent to their mobile phone. This quiz program can be used to collect feedback about your goods, while also entertaining your customers.

Write less but say more with the mobile content on your website. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.

TIP! You can keep an eye on your own progress by making sure your mobile marketing recipients have a good system in place for leaving feedback. Continue to solicit customer feedback from those who seem willing to give it.

The many uses of social media on mobile devices make it one of the foremost ways to expand your marketing campaign. You can reward customers for sharing your links and increasing your customer base. You want people talking to their friends about your business.

Whenever you are promoting an event, make sure to use multiple marketing mediums. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. Let people know via an email about seven days before the sale happens and text them about an hour before.

Utilize the dedicated short code. While the price is higher, it can help your brand stay protected. It also provides you with a degree of legal coverage.

If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.

TIP! Sometimes, you need to give a bit so that you can gain a lot. It’s important to offer incentives with any mobile marketing endeavor.

Every successful mobile campaign should have a home base. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Do not focus your business on your mobile marketing endeavors solely.

Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. If not, you risk losing customers due to technical problems.

Mobile Marketing

If your business is conducting mobile marketing, you need to be familiar with the design and functionality of as many different mobile devices as possible. This will help you in creating successful sites, messages and other mobile marketing efforts. If you want to know what your customers are dealing with, try out the phones that they are using.

TIP! Make your emails mobile friendly so that they are effective. Let them click a phone number to make a call instantly.

A picture-to-screen feature can boost your mobile marketing campaign. This allows customers’ mobile phones to take pictures. They can then just send the pictures using a short code so that they can be displayed on the digital screen immediately. These photos can be displayed on a single television or multiple digital billboards.

Now you know that mobile marketing is more complicated than many think it to be. Your dedication and attention to detail is going to pay off once all is said and done. If you keep the above tips in mind, your sales will shoot up like a rocket