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Posted on Oct 1, 2012

How To Dominate SERP (search Engine Results Pages)

Proper use of SEO techniques will almost certainly benefit your site. The higher your ranking on a search engine website results page, the more traffic your website will receive. The following paragraphs contain proven tips you can apply to your search engine optimization efforts.

Ensure that your web server has the ability to differentiate between uppercase and lowercase URLs. The results could be split links.

Pick a domain name which has your desired keyword in it. Picking a keyword that people search for as your URL will ensure that your website is easier to find in search engines. Not everybody will come to your website from the advertisements, some find your site by searching for things on your site.

TIP! Really Simple Syndication (RSS) feeds should be integral to your website. When they are updated regularly, this is considered new content for your website! You can even create a feed, if you cannot find one that fits your site.

You should sell yourself to others as a specialist in your field. It’s a very powerful marketing technique. Niche marketing is key to successfully starting and internet business, and once you have defined your niche, you can maximize your SEO efforts by targeting a specific audience. Remember to think of your customers’ needs first, and your needs second.

Anchor Text

TIP! SEO takes time, so you must be patient when you are trying to increase the search engine optimization for your site. Better rankings and increased traffic will not occur quickly.

Consider the anchor text, the actual text of your links, carefully when making internal links on your site. If you use generic text like “click here” for your links, search engines might think your site is about clicking here, rather than cat food. A better option is to employ descriptive keywords for your anchor text. This makes your page seem more relevant to the search engine spiders, helping to boost your overall rankings as a result.

Make the most of your meta description tags. They are useful to reach your search engine ranking goals. A well-written description tag will benefit your site, as it is included on many search engines to tell readers what your site is about, enticing them to click through. Keep the meta tags simple and of high quality. If they are powerful enough, these tags can bring visitors to your site whether you have the top rank or not.

TIP! A good starting point for using tags with META descriptions is ensuring that on every page, each tag is unique. Avoid using the same description META tag for multiple pages.

Create descriptive, short title tags to make it easier for search engines to understand and index your page’s content. Avoid using over 60 characters since most search engines cannot read past that. They also tend to give less weight to terms after that point.

Patience is a virtue when building web traffic with SEO techniques. All of us want to have instant gratification. Building an online presence will take time and effort. Stay with it even if nothing happens at first. You will reap the reward and climb the ranks in the search engine results over time with hard work and dedication.

TIP! Make sure to always have new, useful content posted regularly. Savvy readers will be more inclined to return to your site if the content is fresh and appealing.

To choose the best keywords for your search engine optimization strategy you must think like someone who would want to find your website, not someone who already knows what’s there. Think of what kind of search queries a real person would use.

Keyword density is important when optimizing an internet page for various search engines. Do not include more than 20 percent of keywords on your page.

TIP! Whether your site includes audio or visual content, you will want to have transcripts of the content available. Your audio and video content will be better understood by search engines if you use transcripts.

Research any SEO company you consider for hire, prior to signing contracts. SEO scams abound. These types of companies are noted for their high prices and poor results. Do your research by verifying claimed expertise, double-checking testimonials and speaking with those who have hired your potential consultants before. This can save you a lot of money and headache.

Get a domain name that’s both memorable and relevant to your services or products. This is very true for clients who found you through YouTube.

TIP! Creating a blog and interacting on several other blogs is a great SEO tip. Blogs are a great format for search engine optimization, because they have a nice link structure and update regularly; two key points search engines look for.

Blogging is a great way to add more keyword rich content to your site, and improve your search engine ranking. The more visible your site is, the more traffic you will draw in.

Search engines will help increase visitors to your website. If you make your site easy to find through search engine spiders, it will help you be found. Since a spider can only read text, it is important to tag all the images you use on your site. Make your descriptions keyword-rich.

TIP! Use the local listing options available from Google and Yahoo to improve your sites visibility. These listings provide your website with free publicity, and should increase your website’s traffic.

The meta tags should contain a good description of your page content. Every meta tag should provide accurate and descriptive information, making your visitors want to click on the link.

Even after you implement these suggestions, your work is not done. Search engine optimization is not a one time thing. Consequently, it is of critical importance that you remain up-to-date on the most recent changes and developments in the SEO industry, so you can make any necessary modifications to maintain or improve your website’s