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Posted on Oct 9, 2012

Expert Mobile Marketing Strategies That Really Work

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

TIP! Include mobile marketing with all the social media outlets that are available online. Have material that is specific with your mobile landing page, and integrate anything you can that will bring people to your website and allow them to participate.

When mobile marketing, your main concern is maintaining your current customer base rather than adding new customers. Compared with new customers, established customers are often more willing to opt-in for text updates and offers. Mobile marketing that you send to customers that are new is often considered to be spamming.

For your mobile site’s landing page, try using A/B testing. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. Have two versions of your page and see which gets the highest number of conversions. Keep whichever page is more successful.

TIP! Try to get as much market intelligence as possible about your target audience, so you can cater to their needs and wants. This ensures that you are sending something that the intended recipient will value.

Use trivia games or quizzes to get a better response from your mobile marketing. Most people like to interact with quizzes that are sent to their cell phone. While gaining interest from your consumers, you can gain feedback about your business through mobile quizzing.

Special Offers

TIP! Mobile marketing is a great new way to market that’s very effective. It allows you to tap in to the millions of potential customers that communicate primarily with their phones.

Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Advertise your deals on a host of different platforms to reach a wider audience. If people think that your campaign will be helpful to them, they will sign up for it. Sell your readers on the idea that your mobile campaign will personally benefit them, as they can stay updated about your special offers.

To maximize your campaign’s success, you need to promote your call to action. Promote on Twitter, Facebook, your own website and in your brick and mortar store (if you have one). The more people who are able to see your campaign, the more sign-ups you’ll get for whatever you’re offering.

TIP! Do not contact your customers just for the sake of contact. Every message you send should contain information that matters to your readers.

Once you have finished reading this article, you will be that much closer to becoming an effective mobile marketer. There is a world of information out there that you need to synthesize. Keep this in mind, refine your goals, and promote your business