Expect Success With These E-Mail Marketing Tips

Understanding the ins and outs of marketing via email is key when embarking on a new campaign. Try to avoid the spam folder and attract your reader to open the email. Keep reading for the best tips on the web!

Marketing Campaigns

Choose themes for your marketing emails which build on special occasions and holidays. You should have the whole year planned out. Create specific marketing campaigns for all major holidays, including Thanksgiving, Christmas, and Easter. Also consider increasing your marketing campaigns during slow times, such as the summer months or January.

Send follow-up emails that have messages reminding prospects of your services or products. Offer a variety of options so they can compare products. End your email with a 30-day guarantee of your service or a money back guarantee.

Consider the advantages of skipping the graphics in your email. Images may be fun, however, they can have large loading times, if they do load at all. Many people use slower Internet connections and so will not be able to view images as quickly as you can. Focus more on good content as opposed to images that can slow things down. Your content will be accessible to more subscribers–who will be more likely to stick around–if you keep these things in mind.

It is important that you obtain subscriber consent before you begin emailing them. Sending spam emails is the surest way to make sure that your subsequent emails will be ignored and unwanted. A lot of people will not want to spend money with your company any longer.

Give your customers the feeling that you care about them personally by adding some kind of individual touch to your emails. A customer who feels they’re just getting a form letter, the same as everyone else, is more likely to delete it without reading. Using the first name of the recipient is simple, and you can even go beyond that. Try to retain data about the time, place and reason for their initial registration with you. This information can be used in your emails.

Write an interesting subject line for your emails. The subject line is the first interaction you have with a customer for each mailing, and so it needs to get their attention enough to open the email. If you email appears dull or has a subject line that is suspect, it is likely to get deleted without ever being read.

Subject Lines

Use A/B testing strategies when sending emails. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.

The tips laid out here can take your e-mail marketing plan from the junk folder to the favorites folder, but only when you apply them. Whether you integrate them into an existing campaign or start a new one, you’ll find that your reputation and profits increase greatly