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Posted on Sep 19, 2012

Fantastic Tips For Improving Your Mobile Marketing Campaigns

Ah, mobile marketing. There are a million different ways that this latest, greatest marketing method is defined, and just as many ways that it can be used. With so many different directions to go in you might be confused on where to start. Try starting with the advice below.

TIP! Combine your mobile campaign and your social media efforts. Your content should be specific to the landing page for your mobile website.

Usability tests can be very valuable in predicting the potential for success in your mobile marketing campaign. You will defeat the purpose of your campaign if you send out messages that do not work or are ineffective. Try sending the messages to your friends and people you work with to see what they have to say.

You have to give a little in order to receive a lot. A good way to attract customers is to give them an incentive to visit your site. For example, you could offer local event notices, weather updates, or even discounts. Coupons are a great way to encourage participation and improve the number of people who sign up for your campaign.

TIP! Try A/B testing with your mobile landing page. This will help you test which strategies work and which ones don’t, which is as crucial to mobile site development as it is to creating standard web pages.

No matter how advanced smartphones get, remember that mobile web browsing is just not as easy as going online with a computer. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.

It is important to have your own dedicated short code. It may cost more, but it will reflect well on your company’s brand. This will also improve your legal coverage if needed.

TIP! Put your customers first. Your mobile marketing ads should be designed based on what your target demographic likes to read and see.

A MMS service will enable you to send coupons and offers to current customers and potential customers. When you send out messages which include coupon codes. These codes can be linked to a mobile Web site with a special tracking code. Both new and old customers respond well to coupons.

Make sure that a mobile marketing campaign is effective before starting a new one. In this case, you should measure your campaign’s success by its longevity and not the number of sales it produces. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.

TIP! If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. However, if your website contains Flash programming or other highly mobile-unfriendly content, link only to the mobile version.

Be concise and user-friendly. Make sure you don’t have too many links to click on. Be aware that it’s not hard to get frustrated by having to type a lot on a tiny mobile keypad. So keep your mobile marketing campaign at a minimum.

Promote your mobile marketing campaign as a great way to get discounts and special offers. Make you mobile site visible on social networks, your online website and your other advertisements. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Show that it will be a fun and popular way to stay up-to-date about offers that can benefit them.

TIP! Don’t send random messages to your customers. Be sure your message means something to the recipient and that they will welcome the message.

Present part of your campaign as a quizzes or as trivia games. This strategy makes your mobile marketing efforts more fun for your customers. Many people will answer a quiz question that is sent to their phone. Use a quiz to collect feedback and reviews from your customers in a manner that is entertaining and engaging.

While mobile marketing can be utilized in gaining new clients, it needs to have the capability of working on multiple platforms. The one you choose has to function on any mobile device, otherwise technical issues may cause you to lose opportunities.

TIP! Knowing your customers’ location is a unique benefit of mobile marketing. Your customers will have their mobiles with them at all times and know where you are thanks to this type of marketing.

Enlist the aid of your friends in testing your website, emails, advertisements and other aspects involved in your campaign. You could also employ a professional to evaluate your mobile marketing campaign.

Be sure that you test your sites usability across different dynamics. If your customers can not see what you are forwarding to them, your efforts will be wasted. Establish a test group of co-workers, family members and friends that you can test your ads out on before sending them to your mailing list.

TIP! Instead of sharing short codes, purchase them for your exclusive use. They’re not cheap at about $2,000 but they can link to your brand.

As you are developing a mobile website, you should also be including search engine optimization techniques. It is essential that you do SEO through Google since the vast majority of mobile search is being conducted through the Google system.

Make the most of your online website. One of the most simple ways to attract visitors to your mobile site or applications is to mention them on your traditional site. Customers can view how to sync with you when they are away from the office once they visit your website.

TIP! You always have the option of sharing apps with your customers, but were you aware that you can create the majority of these applications yourself? If your business creates its own specific app, it could elevate your mobile marketing efforts to a much higher level. There are a ton of things you can put in your app.

Mobile marketing can be a very complex subject. There are so many options available that no two businesses use the same strategies. A method that works for one business may be useless to the other. Hopefully this article has given you some starting points to think about