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Posted on Sep 25, 2012

Is Mobile Marketing A Solution Or A Problem For Your Business?

“Mobile marketing” has many definitions. It means different things to different businesses, and it can be used in many different ways. Essentially, it means advertising on cell phones or other mobile devices to promote your business. The tips in this article can help you to see how mobile marketing can work for you.

TIP! Use several marketing pieces at the same time to provide detailed information about an event for maximum effect. If you are having a big sale, use direct mail to inform your customers well in advance.

Advertise the benefits of your mobile marketing campaign in every location you can think of. Advertise your mobile campaign on your regular website and in your advertisements, and don’t forget your social networks! If consumers perceive your campaign as relevant and useful, they will be far more likely to go along with it. Let them know it will be fun and they will be better informed.

One of the most effective ways to raise profits is to do mobile marketing. More people than ever use their phones to check social media sites and to download applications. These are both great new areas that you can expand your marketing strategies into. It is important to focus your marketing where your customers are.

TIP! To maximize your campaign’s success, you need to promote your call to action. Give your mobile call exposure through social media, a website and even inside your physical retail store.

Test your mobile content on multiple mobile platforms the same way you test your traditional content across platforms and browsers. Each mobile device will have a different browser and will have varying resolutions, as well as screen sizes. This means that your ads and website may look totally different depending on the device that is being used to view them. It’s wise to test the most popular mobile devices to make sure that your website is user friendly.

Mobile Marketing

TIP! If you want your mobile marketing campaign to be successful, then you need to make sure that your offers are of value to your customers. With this you know that your customers will not tire from your messages and look for to see all you have to offer.

Investing money is the best way to optimize your website for usage in a mobile marketing campaign. It can be a challenge to create an effective mobile marketing site. Outsource this to qualified candidates if you want things to go smoothly.

If your site is mobile friendly, make sure it includes a great map to your location. A lot of people use mobile websites to help them to get to different locations. Create an easy way for your customers to reach you. Your maps should be readable on any mobile device, as well. Adding a direct link from your site to Google maps can be very helpful.

TIP! When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. Treat your potential customers with respect, even if they happen to be rude to you.

When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Improperly used SMS can backfire against you. It can annoy people and feel intrusive. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. If you are honest, customers will trust you and your brand.

Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.

Mobile Marketing

As you read above, when it comes to mobile marketing, there are a variety of things you can do. There is no right or wrong concept of mobile marketing, but it’s best to approach the subject understanding the general idea that marketing to cell phones is essential. Apply the knowledge you’ve gained here to use mobile marketing to further your business