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Posted on Sep 21, 2012

What Every Business Needs To Know About Mobile Marketing

Mobile marketing is an exciting new way to use mobile devices to boost the visibility of your business. When you know what to do, it can be quite an exciting process. Done successfully, mobile marketing is an excellent way to promote a business. To ensure that this happens, try looking at the tips that are listed below.

TIP! In a mobile marketing campaign, consider an interactive quiz or trivia contest to attract customers. If you send a consumer marketing quiz to the cell phones of your customers, many will respond back to answer the quiz.

Carefully review marketing data for your chosen niche, so that you are sure your planned campaign is accurately targeting the needs of your prospective customers. This way you are ahead of the curve; knowing you are giving your customers information they will be interested in and want to read.

While mobile marketing is an effective way to connect with your customers, it is important to develop campaigns that work across multiple platforms. You will lose customers if your campaign is not workable on multiple devices.

TIP! Don’t send random messages to your customers. Every message you send them should be relevant and useful.

Do not forget to invest some cash into making sure that your site is mobile-ready. Creating an attractive and appealing mobile site can be incredibly difficult. Leave this to the professionals if you doubt your talent at all.

Mobile-device friendly maps can be used on your website to entice local customers. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.

TIP! Successful standalone mobile platforms need a home base. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base.

It is important to do research about your potential audience. Get to know their likes and dislikes, and their habits using their phone before investing a significant amount of money into a mobile marketing campaign. Don’t just guess. Which are they more likely to use: their cellphones or their computers? Do you know what operating systems their phones use? Find out who they are, and you will have an easier time connecting with them.

Many people check their social media sites from their phones, so you need to make sure you are using it for your marketing campaign. Encourage people to share your deals and offers by giving them a discount or a coupon code when they do. This will get people talking about your company or website with their mobile friends.

So much needs to be done when using mobile marketing as a business strategy. These tips will give you ideas on what you can do